Six Celebrities In the Cannabusiness

By Joan Eberhardt


Celebrities, they’re just like us. When it comes to cannabis many celebrities, like the rest of us, appreciate a vape or a toke now and then (or all the time, depending). And cannabis, being the big business that it is, could always help to grow if a person with a large social following were to endorse their product. So here we are, six of the best celebrity-marijuana business partnerships around.


Melissa Etheridge


Rock goddess Melissa Etheridge spent the 80s and 90s abstaining from drug use of any kind, really. But when she underwent chemotherapy in 2004 she saw the benefit that cannabis provided. She has released her own cannabis wine tincture, sold exclusively in California. She claims the marijuana is extracted using cold press methods so there are no psychotropic effects.


Ghostface Killah

Ghostface Killah got into the concentrates business when he launched Wu Goo. The fruitier flavors vanilla mango, strawberry, and pineapple coconut he mentioned specifically are for the ladies, so at least he’s a gentleman if nothing else.

Roseanne Barr


Macadamia farmer and television pioneer was an early investor in cannabis when she invested in a Santa Ana dispensary, which included a licensing deal. Barr, who once ran for president with the slogan “Yes we cannabis!”, named his dispensary Roseanne’s Joint and we love her for it.


Whoopi Goldberg


Whoopi may as well have declared herself the patron saint of menstrual cramps when she launched her own branded line of cannabis products for women. Queen Elizabeth is said to have used cannabis to lessen her cramps and she ruled England for 44 years so she probably knew something. Whoopi’s brand sells edibles, tinctures, topical rubs, and a THC-infused bath soak that sounds so indulgent.


Willie Nelson


The red headed stranger has had a long, and very public romance with the cannabis flower for many decades. He was an early board member at NORML and has been a vocal advocate for legalization for longer than he hasn’t, at this point. So it makes an awful lot of sense that when states began legalizing cannabis for medical and recreational uses, Willie jumped on that opportunity early. Willie’s Reserve, named in honor of the 81-year-old country star, went on dispensary shelves earlier this year.

Kevin Smith


To promote his horror movie Tusk director Kevin Smith partnered with high-end Los Angeles dispensary Buds and Roses on two strains to go along with the film. Both strains a sativa called “White Walrus” and an indica called “Mr. Tusk” each came in packaging themed for the movie. Which is not exactly beloved on IMDB, by the way.


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